InfoTech Marketing supports clients from around the world.  We've worked with different cultures and understand how cultural differences impact business. The Internet and air transportation enables cultural reach at minimum cost.  Have passport, will travel.

Case Studies

• Developed forecasting model for leading mobile software company.  Projects sales forecasts for five years based on probability of obtaining business.  Also used for collections.

• Created weekly marketing dashboard for company connecting mobile phones to the Internet.  Dashboard tracks changes in number of customers, usage, lost customers, geographic distribution, and more.

• Conducted primary research survey of USA customers/prospects for well-known construction company.  Evaluated customer perception of company and competitors.

• Analyzed USA market for specialty construction product.  We estimated market size, growth rate, market share, competitive pricing, etc. to facilitate expansion/penetration.

• Enabled European company to quadruple customer base in two years.  Forecasted handset demand and monthly orders needed.  Led implementation of SAP ERP software system.  Enhanced billing system through customer migration to new module.

• Re-engineered business processes leading to a 60% quarterly growth in subscribers for a U.K. company. Pricing, billing, commissions, customer service, logistics, accounts receivable, and other processes were re-engineered.

• Facilitated customer acquisition and retention by rapidly enumerating the requirements for a marketing data warehouse/decision support system. Conducted end-user interviews to ascertain their specific requirements, constructed formats for repetitive reports, and developed logical data models defining data sources.

• Transferred knowledge to Korean company through a monthly newsletter of marketing tips and techniques.