|
| |
InfoTech Marketing is Denver's leading marketing consulting company. We provide a
complete array of services to leading companies around the world. Our clients have
included wireless telecommunications providers, computer companies, restaurants, other
telecomm providers, banks, health insurers, and even universities.
Overview
Marketing Services
Analysis Services
Sample Projects
White Papers
Overview
InfoTech Marketing is a "one-stop shopping" marketing firm. We provide
experienced, value-added service in the following areas:
- Strategy
- Analysis
- Research
- Public Relations
- Communications
- Process Implementation
Innovation
InfoTech Marketing employs a wide-range of cutting-edge techniques to assist its
clients, from Web-based secondary research to data mining.
Speed
Clients rave about the speed with which InfoTech Marketing completes their
projects. This leads to faster results and lower costs, and has resulted in all clients
engaging InfoTech Marketing for other appropriate projects beyond the initial
assignment.
Back E-mail Search InfoTech Marketing
-
Marketing Services
Exceed your goals by cost-effectively leveraging
information and technology.
You know the pressures.
Add customers. Grow revenue. Reduce costs.
Cut headcount. Do more with less.
In this environment, traditional methods do not always work. That's where InfoTech
Marketing can help.
InfoTech Marketing is dedicated to helping you exceed your goals. Using proven,
innovative techniques, InfoTech Marketing offers a broad range of services that
will increase your revenue while minimizing your costs.
Our services include:
-
Analysis. Your internal customer database contains some of the most valuable data
for your business. At a pace that will leave your internal MIS group gasping, InfoTech
transforms this data into useful information. Our custom programming and analysis services
give you the customer information you always wanted - purchase patterns, segmentation,
loyalty, etc.
We also specialize in low-cost government information.
-
Public Relations. Public relations is the most cost-effective promotional tool
available to marketers. InfoTech writes your press releases, develops your PR
database, and distributes your press releases so you get the coverage you deserve.
-
Communications. New technologies, like fax and multimedia, allow you to break
through the information clutter and boost your response and re-call rates. InfoTech
develops, tests, and implements your communications program to appropriately use these
technologies.
InfoTech is not, however, limited to new technologies. Our methods take your
traditional direct and mass marketing to new heights.
The bottom-line is results, and InfoTech Marketing delivers. From strategy to
implementation, InfoTech is committed to one goal--helping you exceed yours.
Back E-mail Search InfoTech Marketing
Analysis Services
InfoTech Marketing's advanced capabilities will exceed your analysis expectations
in the following areas:
 | Research. InfoTech Marketing is skilled in both primary and secondary
research. If you need primary research, we can design your study, conduct qualitative
focus groups, create quantitative questionnaires, input the data, and analyze the results.
Results can be analyzed using simple methods, such as cross-tabulations, to complex
techniques, such as discriminate analysis, clustering, etc. InfoTech employs the
optimal presentation format for the data, from tables to charts and graph. |
- Secondary research is one of our specialties. We scour information sources to rapidly
obtain the right data for your needs. We are particularly adept at finding and
interpreting obscure government data.
|
- Forecasting. InfoTech can take your data and transform it into accurate
forecasts using numerous techniques. These techniques include multiple regression
analysis, time-series forecasts (moving averages and exponential smoothing), input-output
models, and advanced econometric models.
- Reporting. InfoTech has been selected as a Quality Partner of the SAS
Institute, producers of the SAS System. This designates that we are highly skilled in
using this fourth-generation computer language that can transform your data into useful
information. We've used SAS on mainframes, workstations, and personal computers in MVS,
TSO, CMS, UNIX, DOS, and Windows environments. We are also skilled in Microsoft Excel,
Access, Word, and Project, along with Lotus 1-2-3.
- Statistical Analysis. InfoTech Marketing can perform the appropriate
statistical analysis on your data. Our SAS Institute Quality Partner designation indicates
that we can use the many techniques available in this leading statistical package.
- Operations Research. The consultants at InfoTech Marketing are trained and
experienced in using operations research to optimize solutions to complex problems.
- Project Management. InfoTech can assist you in managing large projects.
Our capabilities include PERT charts and CPM.
- Business Process Development/Re-Engineering. We have assisted companies in
developing their initial processes, analyzing current processes for cost and speed, and
re-designing processes to eliminate waste.
Back E-mail Search InfoTech Marketing
Sample Projects
InfoTech Marketing has extensive project experience with a wide range of companies.
Our team has successfully completed assignments in:
Strategy
- Prioritized entry markets, obtained capital funds, and developed budgets for a
competitive access provider in the telecommunications industry. This entailed development
of a three-dimensional, detailed, financial planning spreadsheet model including monthly
forecasts for the first two years and eight additional years of annual projections,
numerous charts and graphs, and easy-to-use print macros.
- Evaluated potential new product strategies for a leading computer manufacturer.
Described the market's history and trends, divided the market into segments, estimated the
market size by segment, forecasted the market growth rate, analyzed potential solutions by
segment, performed competitive analysis, and produced the business case for two
high-technology markets.
- Uncovered potential market opportunities in the web page design market for a
graphics design company. Examined the market size, forecasted growth rate, pricing, and
competitive situation.
- Assessed new revenue generating products for fast-growing restaurant chains
through secondary research analysis of emerging food categories.
Marketing Implementation
- Re-engineered business processes leading to a 60% quarterly growth in subscribers
for a wireless communications company in the U.K. Pricing, billing, commissions, customer
service, logistics, accounts receivable, and other processes were re-engineered.
- Enabled a wireless communications company to be first to market by developing
their logistics/distribution program. This included:
- conducting interviews with buyers in major retail chains to determine their needs
- developing business processes to meet those needs,
- finding third-party suppliers of packaging and logistics services,
- defining the systems needs to the information technology (IT) organization for systems
purchase, and
- leading a cross-functional team to integrate the various systems that were under
development.
An additional related project involved writing an operations manual for this function.
Data Warehousing/Decision Support Systems
- Facilitated customer acquisition and retention by rapidly enumerating the
requirements for a marketing data warehouse/decision support system. Conducted end-user
interviews to ascertain their specific requirements, constructed formats for repetitive
reports, and developed logical data models defining data sources. This was for a new
entrant in the personal communications services market.
Back E-mail Search InfoTech Marketing
|
