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Total Customer Analytics
Total Customer Analytics is a new, comprehensive customer analysis
service. It combines 8 customer analysis techniques into a complete
package for one low price. We analyze your data using Geocoding,
Firmographic/Demographic Segmentation, Market Penetration, Decile Analysis
(Current, Migration, Best Customer Profiling), RFM Scoring, Market Basket
Analysis, Customer Business Projection, and Customer Potential.
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Total Customer Analytics Uses
- Market prioritization -- see your market penetration by industry and geography
- Additional selling estimate of customer potential for prioritization
- Cross-selling find additional products to sell to your customer base through market basket analysis
- Cloning finding prospects that match your best customers through decile analysis
- Retention -- view customer retention probabilities
Total Customer Analytics Benefits
- Customer Knowledge -- you gain total insight into your customer base
- Affordable at less than $5,000, anyone can afford and you cant afford not to do so
- Fast most analyses can be turned around in one-two days from receipt of your records
- Easy-to-use your I.T. department should be able to send us your data with minimal effort
- No statisticians needed
- You can use the PowerPoint slides in your own presentations
Total Customer Analytics Features
You receive:
- PowerPoint presentation, typically 100-200 slides, summarizing the customer insights from the 8 customer analysis techniques
- 1 hour WebEx presentation reviewing the analysis
- Customer master file for each customer appended with customer potential, customer business-as-usual forecast, enhanced firmographics/demographics, RFM,
customer latitude and longitude, etc.
- Excel workbooks with industry penetration, geographic market penetration, etc.
- All for $4,900
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